Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowApple's revenue broken down by operating segments 2012-2024, by quarter
Apple generated over 46 billion U.S. dollars in revenue from iPhone sales in the fourth quarter of the 2024 financial year.
Apple revenue streams
Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over 394 billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty, and the constant release of innovative products, updates and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music devices sales, such as the iPod.
Rise of Apple iPhone
Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the third quarter of Apple's 2024 financial year iPhone sales revenue stood at over 39 billion U.S. dollars. The increase in devices sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about 25 percent of Apple’s total revenue. By the third quarter of 2024, this share was at around 49 percent.
Other products and services
Apple’s iPad tablet, the Mac computer and costumer services are important revenue streams as well for Apple. Together, these three revenue streams generated almost 40 billion U.S. dollars for the company in the fourth quarter of the 2024 fiscal year. Other products such as wearables, home, and accessories generated over nine billion U.S. dollars in the same quarter.
